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Culture By Design ________________________________________________PART 4    Media from 1800 to the Present

Introduction Part 4
Pre-1800 American Individualism and a New Economy

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Emanuel Gottlieb Leutze, American, 1816-1868; George Washington Crossing the Delaware, 1851; Oil on Canvas;
12 2/5 x 21 1/4 in. (378.5 x 647.7 cm), Gift of John S. Kennedy, 1897 (97.34)

By the time George Washington was thrust into the role of American President in 1787, he was a man who needed no introduction., as the conditions of his popularity in the hearts and minds of the American population had long been in place. He had come from the ranks of the landed gentry in Virginia, as a surveyor-plantation owner, and had been to the near limits of the colonies on his way to becomming the first American super-hero.

Having blundered slightly as a colonel through the French and Indian War of the mid 1750’s, he was called into action in 1776 to lead the rag-tag colonial army against the seemingly unstoppable British war machine, who had already taken New York City from troops under Washington’s command. Partly due to British overconfidence, but more to Washington’s brilliant military tactics, he turned the tide of the war with a single win over the British in Trenton, New Jersey. Using near guerilla tactics, preminiscent of those used nearly two hundred years later by the Viet Cong against American troops, Washington crossed Delaware River at between Princeton and Trenton, New Jersey on a frigid Christmas night and caught the British unaware. One hundred years later this crossing was famously captured as myth by German American Artist Emanuel Leutze. To his troops, Washington had proved himself a champion of the Common Man, in spite of his own high position in society, wooden teeth and all (another myth: porcelain was used for dentures during that time). In short Washington was a leader of the people…and he rarely let them down.


George Washington, marble sculpture by Horatio Greenough, c. 1840; in the National Museum of American Art, Smithsonian Institution, Washington, D.C.
As the world’s first president, he was immortalized in a way normally reserved for kings, especially in Europe, as the American had had their fill of kings. America had nearly immediately assumed its own identity, based upon a derivative of a mix of Roman governmental structure and Platonian democracy, which America was determined to apply to its population…except slaves and women, also a reflection of a shortcoming of Grecian democracy.

The Utopian Grecian ideal was also reflected in the “look” of the new republic. Having expended much of the timber in its most populated areas, urban building were constructed of red brick, as there was no shortage of clay and mud in the soil. These buildings were adorned discretely and cleanly with unadorned Greek-style fluted columns. The distinctive American style, upon which Washington, DC and many colonial East coast U.S. cities are built, is commonly referred to as Federalist, or more to the point of American ideals: Neo-Classical. The style, lasting in its heyday for over 100 years is of such elegant grace that one can easily see, when placed side by side, a design relationship to the early works of American architect Frank Llyod Wright, and the next major American Style.
In 1776, Pennsylvania Magazine editor Thomas Paine wrote his best selling pamphlet Common Sense describing a call to arms for independence, which parsed out to the common man the rationale behind American Declaration of Independence. Actually, the whole world was ready for this kind of thinking, but in the case of America, the timing and conditions were ripe.Already the philosophies from Thomases Hobbes (Leviathan, 1651) to Paine (Common Sense. 1776,; The Rights of Man, 1791 ) had been advanced through the printed word to all those in a global population who were learning to read.
      
Thomas Paine (1737 – 1809), oil painting by Auguste Millière
(1880), after an engraving

      
LEFT: Thomas Hobbes By John Michael Wright 17th century
Painting from National Portrait Gallery, London: NPG 2
25
RIGHT: Adam Smith.The Granger Collection, New York

Also in 1776 American economist Adam Smith wrote “Wealth of Nations”, the quintessential textbook of capitalistic economies. These writings documented freedom under certain conventions and laws, so it is no accident that the concept of American independence came about in the same year as the rules of economy which would also come round to epitomize the country that was more than just another new republic. All of the American hyperbole (thus: "hype") presented an ideal; and the medium known as America was in effect. However, the necessity of the independence of the individual had become something of a fad to those kings who ruled through age-old conventions. Creative dispensation of information had become such an art by now that rulers felt they could be blind to the demands of vox populae… but were instead they were blindsided by it.

The French Revolution, modeled in part on the American one of ten years earlier, made its point but got out of hand. There were no rules in place for governance by the people, even though there was a slogan: “Fraternetie et Libertie!” (Brotherhood and Liberty), there was no system inplace to back it up. In a sense, those in revolt began to swallow up their own to a point where mistrust ran amuck and only someone like a Napoleon Boneparte could bring the whole situation back into hand. Unlike George Washington, Napoleon was full of himself, and his insular confidence would later bring him down. The lesson here should have been that the success of a nation, thus its image in the world, is based upon the rights of individuals and not the blind ambition and hubris of one individual for the sake of his own position of power.

America, however, seemed removed from all this. On the eve of the 19th century, the United States of America was newly born onto the world stage as a media event.

 

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