Part 1— Learning About the Products You Sell
Part 1 Where Would I find Out About That?
Part 2 Identifying Features
Part 3 Selling through Demonstration
Part 4 Features and Benefits Work Hand-in-Hand
Part 5 Creating a Perfect Match
Part 6 Saving the Sale
Part 7 Opening the Door to Feedback
Lesson 4: Explaining Features and Benefits
Suggested Answers to Part 1 Where Would I Find Out About That? — Comments & Suggested Responses
If there is more than one quick and reliable option, the alternatives have been included. Hopefully you picked one of them! Options: A. Care instructions H. Label B. Care label I. Product contents list on packaging C. Catalog J. Product packaging D. Cautions on label or packaging K. Sales representative E. Co-workers L. Toll-free phone number F. Customer feedback M. Warranty G. Assembly instruction sheet N. Website Customer Questions: Answer(s) “Is this cream okay for sensitive skin?” H, J, D “Is this shelving difficult to install?” G, J “Will this medication upset my stomach?” D “Have you had any problems with these fading when washed?” E, F “Should I use furniture polish on this table?” A, D “What kind of guarantee does this come with?” M “Where is this line of clothing made?” H “Is this weed killer toxic to animals?” D “Does this manufacturer make an attachment that will…?” C, E, K, L, N “Does this cereal have preservatives in it?” I “What are these pillows made of?” H
If there is more than one quick and reliable option, the alternatives have been included. Hopefully you picked one of them!
Options:
A.
Care instructions
H.
Label
B.
Care label
I.
Product contents list on packaging
C.
Catalog
J.
Product packaging
D.
Cautions on label or packaging
K.
Sales representative
E.
Co-workers
L.
Toll-free phone number
F.
Customer feedback
M.
Warranty
G.
Assembly instruction sheet
N.
Website
G, J
D
E, F
A, D
M
H
C, E, K, L, N
I
